Private members club · Amsterdam Noord

Beyond the body.
We build better humans.

Training, recovery, tracking and nourishment. One system, under one roof. Founding membership is open now.

Become a founding member
Opening 21.11.202650 founding places
Approach

Where activation
meets restoration.

Three connected concepts. One way of living longer, and better.

Explore the space
01_The square
Strength

Intelligent strength training, paired with cardio. The structural integrity for a long life.

  • Weights and intervals
  • Personal training
  • Transformations
02_The triangle
Science

Data tracking, recovery technology and personalised nutrition. Built on data, not assumptions.

  • Blood work and biometrics
  • Technology treatments and drips
  • 3Food nutrition plans
03_The circle
Stillness

Guided recovery drawn from ancient practice. It settles the nervous system, and it lasts beyond the visit.

  • Yoga & mobility
  • Breathwork
  • Sauna, steam, cold plunge
  • Ritual journeys
Week one
Assess

Baselines, a blood panel and VO2 max, with our clinic partner.

From week two
Build

A strength programme, built from your own assessment.

All the way through
Restore

Heat, cold, breath and bodywork. Prescribed, never optional.

Every ninety days
Re-measure

The same baselines again. Proof, not a feeling.

The art of human potential.

elevate is a longevity house, built for harmony and lasting health. Training, recovery and nutrition are not separate disciplines here. They are one connected system.

The space

Built to activate.
Built to restore.

See membership
Strength floor with free weights, racks and a mirror wall+Ground floor
Strength floor

Walnut wall bars, free weights and a mirror wall. Space around every machine.

 Cardio machines against a glass wall+Ground floor
Cardio and intervals

The Technogym row, behind amber glass. Classes stay small and start on time.

 A man reading his test results at a table in the longevity zone+Upper floor
Longevity zone

Blood testing, VO2 max and recovery drips. Know your numbers, then build around them.

 Wooden sauna interior with benches, a bucket and a ladle+Upper floor
Thermal circuit

Finnish sauna, infrared, steam and cold plunge. Heat, then cold, then stillness.

 A man lying down with his eyes closed during a breathwork session+Upper floor
Yoga & breath

Movement of a different kind. Slower, more inward, and equally demanding.

 Lounge seating, an open bar and shelves of glassware+Both floors
Lounge & 3Food

Travertine, walnut and a crystal-faced bar. Order on the way in, collect on the way out.
Swipe the house1 / 6
Stillness isRest is
not weakness.not retreat.
The circle: stillness
Warmth that asks nothing of you,other than to just be.
One roof

Everything you need.
Nothing you don't.

In your pocket
THU 07:00 · BOOKEDStrength, small group
Book in the elevate app
Met in person
Welcomed, personally.

Every founding member meets us before opening.

Textured plaster wall with a soft diagonal shadow
Functional training area with a cable machine and a medicine ball+
Strength, for the long run.

Guided by people who have done the work, not just earned a certificate.

Our principles
Strength is not punishment.
Recovery is not optional.
Health is not temporary.
Not as discipline. As design.
A single visit
Worked, restored and nourished.

Arrive, train, recover upstairs, collect your 3Food order on the way out. One building. No friction.

Train · Measure · Heat · Cold · Breathe · Eat
0

founding places. Offered once, never again.

Founder

Built by someone
who needed it.

Veronica Malinska, founder of elevate
“

I have spent most of my life testing the limits of the human body. Across every discipline, one principle kept proving itself true. The body does not break from intensity. It breaks from imbalance.

The athletes who lasted were not the ones who trained the hardest. They built the strongest foundation and protected it. They recovered with the same seriousness as they trained.

elevate is a space where training and recovery are treated as equals. Where the science is honest and the environment is without compromise. It is the space I always needed.

Veronica Malinska, founder
The house team

One vision. Built for performance, guided by science, centered on community.

Veronica Malinska, founder of elevate
Veronica
Founder

Veronica is the founder and visionary behind elevate. An athlete turned entrepreneur, she built 3Food into Amsterdam's chef-prepared performance kitchen and spent years working with high performers at Soho House. elevate is the next chapter: one house for strength, science and stillness.

Ellen, who runs the house
Ellen
Runs the house

Ellen runs the house. She has spent her career shaping premium wellness environments, from Soho House Amsterdam and women's health boutiques to luxury skincare institutes. Yoga, nutrition, skin and women's health are her ground. Every detail at elevate passes through her.

Jewell, membership
Jewell
Membership

Jewell decides who walks through the door and makes sure they want to stay. A decade in Amsterdam nightlife and her years at Soho House taught her to read a room and make every kind of person feel at home in it.

Membership

Founding members
shape what comes next.

This is for fifty people.A small founding cohort will shape elevate: its culture, its direction and its future. Every member is met personally before opening. Not the right fit? Full refund.

FoundingCloses 11 Nov
Founding
member
€2,000/ first year
Then 10% off the standard rate in years two and three.
37 of 50 places left
  • Performance gym, unlimited
  • Recovery ritual space: sauna, infrared, cold plunge, steam bath
  • Studio classes and member events
  • Café and 3Food nutrition on site
Apply for a place
EarlyCloses 11 Nov
Early
member
€600/ first 12 weeks
Sale closes 11 November 2026.
  • Performance gym, unlimited
  • Recovery ritual space: sauna, infrared, cold plunge, steam bath
  • Studio classes and member events
  • Café and 3Food nutrition on site
Join as early member
RegularFrom opening
Regular
membership
€250/ four weeks
From 21 November 2026.
  • Performance gym, unlimited
  • Recovery ritual space: sauna, infrared, cold plunge, steam bath
  • Studio classes and member events
  • Café and 3Food nutrition on site
Join from opening
04_Supporter credit
Support the house before you commit.
From €50010% bonus credit added
Buy supporter credit

Secure checkout by bsport. By buying you agree to our terms.

Founding places are limited to fifty and never offered again. The founding and early sales close on 11 November 2026. Everything starts on 21 November 2026. Supporter credit starts at €500, with 10% bonus credit added.

Journal

From the floor.
To the science.

All articles
A woman asleep under a duvet in the early morning
Journal · Sleep
Sleep is the first protocol

Why recovery starts the night before you train.
Sauna heater with hot stones and rising steam
Journal · Heat
Heat, then cold, then stillness

How to use the thermal circuit.
A glass, a notebook and a watch on a table
Journal · Data
What to measure, and why

The numbers that matter after forty.

We are not looking for everyone. Just the right people.

Apply for a place
Questions

Clarity,
before you begin.

Watson dumbbells, engraved with the elevate markWatson dumbbells, engraved with the house mark

elevate is a considered space. We meet every new member before opening so the community stays what it is meant to be. If it is not the right fit, your payment is refunded in full.

On opening day, 21 November 2026. Founding and early memberships are paid now and begin then.

Founding members continue at 10% below the standard rate in years two and three.

Asterweg 17 A26, Amsterdam Noord. A short walk from the ferry and metro.

We keep them few and we expect them kept. What happens here stays here: no photos or video of other members, guests or staff, and phones stay in your locker. Voices stay low and the café is where conversation lives. Re-rack, wipe down and share stations on the strength floor. The Ritual Space is silent, with swimwear or a towel and the posted heat and cold protocols. Treatments are booked in the app and cancelled at least 24 hours ahead. Members host their own guests and stay with them in the house. Read the full house rules.